With the growing concern over consumer privacy issues in the technology industry, regulators are getting very interested in the data that large tech companies collect, store and analyze while the walls of the walled gardens continue to rise as competition continues to lessen.
We’re facing a new, larger set of challenges in the next 2 to 3 years than we’ve had in the last 10: social media networks have generated scandal after scandal in recent years, and marketers are wondering about the impact it will have to their audience-driven advertising programs.
Can the industry be trusted to police itself? And what will the impact be to the advertising ecosystem? Join Hearts & Science, Inscape, VideoAmp and The New York Times as they discuss the state of data in advertising and its future.
Speakers
Megan Pagliuca
Chief Data Officer, Hearts & Science
Jodie McAfee
SVP Sales & Marketing, Inscape
Nick Chakalos
SVP and GM, Data & Emerging Products Division, VideoAmp